RealSimple Magazine Features Sarah Catherine Gutierrez (aka Ladysplaining Money)

Heading to mailboxes nationwide in print and online in the April issue of Real Simple Magazine is an article about retirement featuring Sarah-Catherine Gutierrez (aka Ladysplaining Money), author of But First, Save 10: The One Simple Money Move That Will Change Your Life.

“How to Stay Focused on Saving for Retirement, No Matter Your Current Financial Situation” by Kara Cutruzzula, author of Do It For Yourself: A Motivational Journal, says that it’s possible to feel good about retirement, whether you have a nice nest egg or not even a fledgling fund.

As Gutierrez tries to hammer home in But First, Save 10 and reiterates in this article, “automation is key.” Relying on behavioral science, Gutierrez says that we can get a leg up on our wily brains by setting savings amounts to automatically transfer so that our retirement builds while we go about our daily lives thinking about other things. Meanwhile, our savings are compounding, and when we are ready to retire, we can have the freedom to do so. Many may find that they don’t miss the 10% (or more) they dedicate to retirement if they commit to it early enough, and that it can be the ticket to financial freedom that allows them to leave an unhappy work situation, start a new business, or retire on their own terms.

In the article, you’ll also glean expertise from says certified financial planner Barbara Ginty, host of the podcast Future Rich, and Gina Zakaria, founder of Saving Whiz, a financial education platform.

But First, Save 10 Now Available in Ebook!

As the new year approaches, we hope you’re busy setting your vision boards and laying plans to empower yourself in the coming year. Without saving for the future so that you are prepared to make necessary moves toward your personal goals, is whatever you hope to achieve possible? Ladysplaining Money and loads of financial experts would say good luck.

In good news, you can do this by yourself but you don’t have to do it alone! Now you can read But First, Save 10: The One Simple Money Move That Will Change Your Life in paperback or in ebook format. You can find the ebook by clicking here, and if you subscribe to Kindle Unlimited, you can get it free! If you prefer paper in your hands, click here, where you’ll also find bundles to help you on your way.

Part of building the pile of cash that will be your ticket to lifelong freedom is getting the conversation started. Perhaps you were raised to save money, but never given the tools for how. Or perhaps, you were raised never to talk about money at all. Whatever your situation, understanding your relationship with money and the lessons (good and bad) that have been passed down to you is key to breaking taboo. That’s why we created Money Talks: Conversation Cards from Ladysplaining Money.

About the cards, Sarah-Catherine Gutierrez (aka Ladysplaining Money) says: “What do you believe is the question that young women today must be asking themselves about money and talking about amongst their friends?

This is the question I asked women leading the finance industry today and whose opinions on money I deeply value. These cards are the result. Along with those you choose to play them with, you’ll delve into how you personally negotiate money in your relationships, career, and daily life as well as how you perceive money, dreams, and retirement.”

Ready to get the conversation started? Click here to order your cards with free shipping.

But First, Save 10 Named in Top 11 Personal Finance Books by TIME Next Advisor!

TIME’s Next Advisor released it’s list of top Personal Finance books of 2020, and, drumroll….

But First, Save 10 is Number 7!

The incredible Farnoosh Torabi of the “So Money” Podcast made the selection. To read the full list, Click Here.

Torabi says:

If there’s a single mantra that can be applied to everyone this year, it’s this: Save, save, and save some more. As the founder of financial planning firm Aptus Financial and the breadwinner in her family, Sarah Catherine Guitterez experienced firsthand the struggles many women can have with money, particularly when it comes to saving and investing. But First, Save 10, encourages saving at least 10% of every paycheck before doing anything else. It’s another way of saying “pay yourself first,” which is one bit of financial advice that Guitterez says she can’t preach enough.

“I realized we have got to demystify this … because women don’t engage with financial services in confident ways. There is a lot of avoidance when it comes to signing up for that retirement plan,” she told me. “My life’s career is going to be in being this translator. This person who can bring women to the table and actually say, ‘Hey, it’s not nearly as hard as it sounds. We make it hard, but it’s really not.’”

Congratulations for this well-deserved recognition, Ladysplaining Money, and for helping every reader learn the most important ways to empower herself!

Join Us for the Drive-Thru Launch of But First, Save 10 by Sarah-Catherine Gutierrez

Ladysplaining Money and Et Alia Press invite you to join in the launch of

But First, Save 10: The One Simple Money Move That Will Change Your Life!

Click here to link to the Facebook Event Page

Enjoy a video invitation from Sarah-Catherine Gutierrez, below.