Thank you!
Thank you for making the launch of But First, Save 10: The One Simple Money Move That Will Change Your Life by Sarah-Catherine Gutierrez (aka Ladysplaining Money) a smashing success!
10% of author royalties from book sales will be donated to SAVE10, co-founded by Gutierrez and Stephanie Matthews (pictured above in blue), supported through a partnership with The Women’s Foundation of Arkansas.
More than 50 cars pulled through the BYOB (Bring Your Own Bumper) launch, with shouts and promises to “Save 10%.” We found ways to adapt to the unexpected . . . launching during the pandemic and still celebrating while doing our best to keep everyone safe.
Launch Speech Shared Ahead of Event
At noon on launch day, Gutierrez shared the speech she might have otherwise made in person. In it, she shares the process of writing and publishing the book, as well as why she is driven to make “SAVE10” the battle cry of generations of women.
Sarah-Catherine Gutierrez shares the video book launch speech.
Festive Signage
As drivers pulled through the event line in the semi-circle driveway of Gutierrez’s parents’ home, they crossed paths with signs explaining how to pay for any books that were not preordered, as well as these:
