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BOOK LAUNCH TUESDAYS WITH CHARLOTTE MAYA: Pacing and Patience

February 27, 2024

In the Et Alia Press “Book Launch Tuesdays” series, writer Charlotte Maya shares experiences and advice about launching her first book from six months before publication date to its first birthday.


Pacing and Patience

My first book arrived on its publication date, just like my firstborn arrived exactly on the “due date” my ob/gyn predicted. I knew that it would take twenty years to launch my child into the world; I didn’t know a book launch would feel that long. I don’t know why I thought that — six months after pub date — my book would be blissfully wending her way into the world, onto bedside tables and e-readers, into hearts and earbuds, without any further assistance from me. I imagined that by now I’d be up to my elbows in writing the next book. That’s not quite how things have gone, and also, things are going well.

It’s impossible to know exactly how a book will find its way to the hands or ears of the person who will appreciate it. Or where it will go from there. I can’t control that piece; I just keep supporting the effort.

In addition to friends and family, my writing circle has been exceptionally supportive. I also found unexpected ambassadors for my book. A PTA mom I had occasionally butted heads with in committee meetings hosted me on her podcast. Another woman I volunteer with highlighted my book on her social media (she later confided that she had lost her husband to suicide). A writer friend of a writer friend introduced me to a professor of clinical psychology who hosts a suicide prevention podcast. A pair of clinical psychologists who work with bereaved children asked me to write an introduction to their book about a child who lost a parent to suicide. When I asked them how they originally heard of Sushi Tuesdays, they couldn’t remember.

It’s impossible to know exactly how a book will find its way to the hands or ears of the person who will appreciate it. Or where it will go from there. I can’t control that piece; I just keep supporting the effort. Maybe with another ancillary essay or social media post. Maybe with a podcast or a presentation.

I attended a book group that had read my memoir about a month after its publication. Afterward, one of the women said, “I told my son that he should have you and your book on his show.” I knew who her son was. I’ve listened to his program for years. Can you imagine anything worse than your own mother pitching a guest for your nationally-syndicated radio program? I didn’t expect to hear anything further. After all, my publicist had already pitched the show. Two months later, I went to a joint college graduation party for the daughter of a dear friend and her boyfriend, who just happened to be the son of the radio host. I didn’t mention my book, but his mother did. Meanwhile, one of my widowed friends, who has her own radio show and has worked at the station for years, was pitching my book as well. In September — Suicide Awareness and Prevention Month — I got a call from the station. They must have had a guest cancel at the last minute, because two days later I was in the studio broadcasting live on NPR’s AirTalk with Larry Mantle. A couple months after that, I received an interview request for a program on the BBC. You just never know.

After my granddaughter was born, her father (my son), said, “I guess now you don’t have to worry about me anymore.” He was still counting his daughter’s age in hours and days and was keenly aware that fatherhood had irrevocably changed him. He had not yet realized, however, that no change he goes through will stop me from loving him, from caring about his well-being and continued growth, from the thrill of seeing him make his way through the world.


 

Listen to Charlotte on NPR AirTalk with Larry Mantle.

Listen to Charlotte on BBC News, World Service “The Conversation” with Datshiane Navanayagam (“Losing a Loved One to Suicide”)

Tags Larry Mantle, NPR AirTalk with Larry Mantle, BBC News, The Conversation with Datshiane Navanayagam, Suicide, Suicide Widow, Charlotte Maya, Sushi Tuesdays: A Memoir of Love
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Image by Karen Ray Photography

Book Launch Tuesdays Series with Charlotte Maya: 6 Months from Pub Date

February 5, 2024

In the Et Alia Press “Book Launch Tuesdays” series, writer Charlotte Maya shares experiences and advice about launching her first book from six months before publication date to its first birthday.

Six Months Out

The Book Baby Turns to Book Biz

Those months before publication date were pretty thrilling, if ever so slightly nauseating, realizing that my heart, my life, and my story were about to be available to the public.

My memoir started its life in 2014 as a blog: SushiTuesdays.com, about navigating the aftermath of my husband’s suicide with my two young children. By the summer of 2022, Sushi Tuesdays was not just a URL but an official title, including a subtitle, cover art, and an actual publication date in 2023. I thought I’d already completed the heavy lifting, writing the manuscript, securing representation, and signing the publication contract. There were additional benign-seeming decisions such as font selection and back cover copy, along with the matter of the non-writing related author photo. Little did I realize, I was about to be branded.

It took me a while to claim an identity as a writer and longer still to think of myself as a business entity, which feels anathema to the creative process. The business end is the part of writing that I like the least; frankly, it’s one of the parts I had hoped to leave behind when I left the practice of law. I resented the pressure to be active on social media. I’m pretty much a Facebook flunky but did my best to post from time to time and to interact positively with other writers and readers. I never did get the hang of Twitter and ultimately shut down my account. I deleted my LinkedIn profile because I’d heard that the writers don’t hang out there, but I’m rethinking that decision now. I managed to maintain a presence on Instagram, which turned out well when an essay I wrote caught the attention of Sheryl Sandberg. You never know!

On the question of hiring a publicist, I was surprised to learn that most publicists will want to read the book and conduct an interview of sorts before they decide whether to take a writer on as a client. I did hire a publicist, and yes, she was expensive. She advised me that authors hire her to give their book the best chance to find its readers and that I would not likely earn enough in book sales to cover the expense. Both were true. She set up interviews, podcasts appearances, and a television appearance on publication date, all of which she prepared me for. She helped place an essay of mine with Writers’ Digest. She guided and cheered me along. I would absolutely hire her again.

I’m not opposed to profitability, but this book baby had a different impetus. I had written Sushi Tuesdays because I wanted to highlight both the problem of suicide and the presence of hope. I felt that suicide was a story demanding to be told and hoped that if I shared my story, others might feel safer to share theirs.

But, oh baby, are book sales a different thing. Book sales seem to be influenced by timing, effort, luck and, a fair amount of je-ne-sais-quoi. So, I do my best.

All of which is to say that getting my book and myself ready for public appearances was a very different (and somewhat less palatable but occasionally delightful) process than the writing itself. I try to remind myself that this part of the process only lasts for a season and do my best to enjoy it. Still, there’s a vibrant part of my introverted self who is looking forward to getting back to the library, back to the keyboard, back to the blank page.


“In 2021, suicide was the second leading cause of death for Americans ages 10 to 34, the fifth for ages 35 to 54, and the 11th leading cause of death nationwide, claiming the lives of more than 48,000 people, according to the US Centers for Disease Control and Prevention.”

From a CNN Health article about Sushi Tuesdays by Jodie Sadowsky.

Tags Cheryl Sandberg, Charlotte Maya, Charlotte Stratz, Sushi Tuesdays: A Memoir of Love, Loss and Family Resiliance, Suicide Awareness, Suicide Widow, Death by Suicide, Jodie Sadowski
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