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Endorsement Guidelines
What makes a great endorsement?
Brevity: A sentence or two is the ideal length.
Tone: Can be formal or playful but in either case it sounds like someone is speaking directly to the reader/target consumer (not to the author or other party).
Content: Focuses on what distinguishes the book from its competitors (the content, a new approach, the author’s experience/credibility, etc.)
What Should an Endorsement Say?
These prompts can help you create a brief, powerful endorsement that supports the book. Endorsements may answer one or more of the following questions:
Related to the book’s content:
Who will benefit from reading it?
·Why is it important?
How is it useful?
How is it different from others out there similar to it, and/or, if applicable, how does it help broaden knowledge and understanding in the field.
About the author:
Credentials: Why is the author especially qualified to write about this topic?
Insight: What unique insight(s) has the author brought to the subject?
Other information:
Don’t forget: Include your preferred byline including (1) up to two books or (2) your most popular/most recent book and your professional title. Don’t forget to add any professional credentials, if applicable (e.g. LCSW, CST, M.D., Ph.D., etc.)
FYI: Et Alia Press may edit your endorsement slightly for clarity and style and may create abbreviated alternatives for different applications. Feel free to write longer and shorter versions if you feel moved to.
Examples of Good Endorsements
Here are samples of strong endorsements: